The Y.O. Brand

In 1880, Captain Charles Schreiner purchased a ranch from J.W. Taylor and James Clements. In so doing, he also acquired a herd of Texas Longhorns. These cattle carried the Y.O. brand which could have belonged to Youngs O. Coleman, but there is no written record to verify this origin.

The Y.O. brand has been in the Schreiner Family ever since, and today signifies the Y.O. Ranch and is a registered trademark. It is one of the most recognized ranch brands in Texas — and arguably in the entire American West.

In his heyday, Captain Schreiner traveled the Western Trail and drove 300,000 Longhorns to Dodge City, Kansas. Amassing his fortune from the cattle drives, the Y.O. Ranch then became the Captain's cornerstone of an empire that at one time embraced over 550,000 acres.

Today the Y.O. brand stands for more than a ranch — it represents a way of life, a heritage, and a commitment to the land and animals that have defined the Texas Hill Country for over 140 years. The motto "Y.O. Ranch, Another Name for Texas" captures the spirit of what this brand means to those who know it.

Brand Licensing

The Y.O. brand is available for licensing. The brand has been applied to a wide range of products and merchandise that carry the heritage and prestige of the Y.O. Ranch name. For licensing inquiries, visit Y.O. Brand Licensing.